LinkedIn signals were highly correlated, 70% higher than the benchmark. Thus, general rules regarding social network signals cannot be established. Rather, it is social media signals from the right or relevant sources that matter. Backlinks are widely researched for their SEO value, but the same logic applies to backlinks. If you're a bike shop and you get a backlink from a website that caters to triathletes, that's a quality backlink. A link from a deep sea fishing website, not so much. 5. Use common sense in verticals too
The concept that one size does not fit all is true even in verticals. There are many variable subgroups within the verticals where results may deviate from the norm. For example, while social media signals are not strongly correlated with search results in travel, an exception would be for a site that relies heavily on referrals. Wedding venues or destination jewelry retouching service planners can benefit much more from social signals than the typical travel site. 6. Consumers will expect good content Google's focus on load time and its AMP format has led to general advice on improving page rankings by creating faster web pages.
Mobile adoption and responsiveness remain important, but speed alone must be considered in context. Local businesses should quickly show consumers that their content is high quality and worth the wait If you can do this, consumers will be more patient for the page to load. Some tips include those used by AMP: load above the fold first or prioritize text first and slower things like images or video second. 7. Separate general information from secure information for a better user experience While repeated reports of security vulnerabilities and Google's emphasis on security have many difficulties in converting all of their websites,