It is a big event where the latest technology and know-how to support EC and mail order business gather.
Not only companies based in Kansai but also companies from all over the country including Kanto will exhibit, and solutions that are useful in various situations such as EC site construction, payment, logistics, omni-channel, BtoB-EC, cross-border EC, etc. will be gathered. increase. Through holding this event, we aim to contribute to the further development of the EC and mail order industry, which continues to evolve with the times.
Kao's e-commerce strategy (co-creation with platforms and the challenge of retention business)
Kao has been strengthening Industry Email List its "retention business" through e-commerce in recent years. The EC strategy is to change the deployment channel according to the stage of the brand. We are strategically diversifying the points of focus, such as products with high brand recognition at major malls, and emerging brands that will be launched in the future on our own e-commerce site.
In this lecture, we will introduce initiatives such as "how to create product pages" to strengthen "retention business", how to use large-scale sales in malls, and collaboration with other companies promoted by Kao, which advocates "not self-sufficiency". I would like to talk about the possibilities of manufacturer EC and Kao's "EC/DX strategy", including the use of big data in collaboration with Rakuten.
Kao Corporation DX Strategy Promotion Center EC Business Promotion Department Manager Shuichi Namai